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Retail

Retail has undergone a major transformation in recent years, driven by technologies such as the Internet, mobile devices and the possibilities offered by detailed customer data. As consequence, we can design interactions between consumer and retailer and offer products, in general, context-dependent and personalized. In addition to the well-known retail contexts, such as shopping at the point-of-sale or e-commerce, new environments such as the sharing economy and crowdfunding are emerging, complementing the familiar channels of shopping. In addition, there are recent developments in virtual- and augmented-reality shopping. Therefore, our research in this domain primarily focusses on the question about the analysis and support of consumer and user behavior of next-generation retail to better understand the interactions and motives of consumers in interesting retail environments and to increase usability and user experience thereof.

 

Kontakt

PD Dr. Jella Pfeiffer
+49 721 608-48372
jella.pfeiffer∂kit.edu
 

Publikationsliste


2017
Towards Designing Cooperative and Social Conversational Agents for Customer Service.
Gnewuch, U.; Morana, S.; Maedche, A.
2017. Proceedings of the 38th International Conference on Information Systems (ICIS), Seoul, ROK, December 10-13, 2017. Research-in-Progress Papers., AISeL, Seoul, ROK
Trust-free Systems in the Trust Age? A Review on Blockchain and Trust in the Sharing Economy.
Hawlitschek, F.; Notheisen, B.; Mertens, C.; Teubner, T.; Weinhardt, C.
2017. GDN 2017 : Proceedings of the 17th International Conference on Group Decision and Negotiation, University of Hohenheim, Stuttgart, Germany, 14th - 18th August 2017. Ed. : M. Schoop, 97-99, Hohenheim University Press, Stuttgart-Hohenheim
Sharewood-Forest : A Peer-to-Peer Sharing Economy Platform for Wild Camping Sites in Germany.
Hawlitschek, F.; Kranz, T. T.; Elsner, D.; Fritz, F.; Mense, C.; Müller, M. B.; Straub, T.
2017. GDN 2017 : Proceedings of the 17th International Conference on Group Decision and Negotiation, University of Hohenheim, Stuttgart, Germany, 14th - 18th August 2017. Ed. : M. Schoop, 265-271, Hohenheim University Press, Stuttgart-Hohenheim
Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions : An Experiment in a Virtual Supermarket.
Pfeiffer, J.; Pfeiffer, T.; Greif-Winzrieth, A.; Meißner, M.; Renner, P.; Weinhardt, C.
2017. AC 2017 : Augmented Cognition : Neurocognition and Machine Learning : 11th International Conference, Held as Part of HCI International 2017, Part I, Vancouver, Canada, 9th - 14th July 2017, 219-235, Springer, Cham. doi:10.1007/978-3-319-58628-1_18
A First Look on Sharewashing in the Sharing Economy: How False Claims Can Impede Trust [in press].
Hawlitschek, F.; Stofberg, N. O.; Teubner, T.; Tu, P.; Weinhardt, C.
2017. 4th International Workshop on the Sharing Economy, Lund, Sweden, June 15-16, 2017
Using PageRank for non-personalized default rankings in dynamic markets.
Scholz, M.; Pfeiffer, J.; Rothlauf, F.
2017. European journal of operational research, 260 (1), 388–401. doi:10.1016/j.ejor.2016.12.022
2016
Trust in the sharing economy : An experimental framework.
Hawlitschek, F.; Teubner, T.; Adam, M. T. P.; Borchers, N. S.; Möhlmann, M.; Weinhardt, C.
2016. Proceedings of the 37th International Conference on Information Systems (ICIS 2016) : Digital Innovation at the Crossroads, Dublin, Ireland, 11-14 December 2016. Ed.: P. J. Ågerfalk, 1-14, AIS Electronic Library
Determinants of Multi-Channel Behavior: Exploring Avenues for Future Research in the Services Industry.
Hummel, D.; Schacht, S.; Mädche, A.
2016. Human Behavior in IS. 37th International Conference on Information Systems (ICIS), Dublin, Ireland, December 11-14, 2016, AIS Electronic Library
The Importance of User Motivations in the Sharing Economy – Towards a Research Agenda.
Hawlitschek, F.; Teubner, T.; Gimpel, H.
2016. 3rd International Workshop on the Sharing Economy, Southampton, GB, September 15-16, 2016
The Three Kinds of Trust in the Sharing Economy.
Hawlitschek, F.; Peukert, C.; Teubner, T.; Weinhardt, C.
2016. Multikonferenz Wirtschaftsinformatik, MKWI 2016, 09. - 11. März 2016, Ilmenau
Understanding the Sharing Economy - Drivers and impediments for participation in peer-to-peer rental.
Hawlitschek, F.; Teubner, T.; Gimpel, H.
2016. Proceedings of the 49th Annual Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii, January 5-8, 2016. Ed.: T.X. Bui, 4782–4791, IEEE Computer Society, Los Alamitos (CA). doi:10.1109/HICSS.2016.593
Colors and trust: The influence of user interface design on trust and reciprocity.
Hawlitschek, F.; Jansen, L.-E.; Lux, E.; Teubner, T.; Weinhardt, C.
2016. Proceedings of the 49th Annual Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii, January 5-8, 2016. Ed.: T.X. Bui, 590-599, IEEE Computer Society, Los Alamitos (CA). doi:10.1109/HICSS.2016.80
Trust in the Sharing Economy.
Hawlitschek, F.; Teubner, T.; Weinhardt, C.
2016. Die Unternehmung, 70 (1), 26-44. doi:10.5771/0042-059X-2016-1-26
2015
Whom to Trust? Assessing the Role of Profile Pictures on Sharing Economy Platforms.
Hawlitschek, F.; Lippert, F.
2015. Proceedings of the 15th International Conference on Group Decision & Negotiation (GDN), Warsaw, Poland, June 22-26. Ed.: B. Kamiński, 361–367, Warsaw School of Economics Press, Warschau
Foreign Live Biofeedback: Using others neurophysiological data.
Hawlitschek, F.; Teubner, T.; Lux, E.; Adam, M. T. P.
2015. Information Systems and Neuroscience. Gmunden Retreat on NeuroIS, 01.-03.06.2015, Gmunden, Austria. Ed.: F. Davis, 59-64, Springer, Berlin. doi:10.1007/978-3-319-18702-0_8
Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions.
Pfeiffer, J.; Pfeiffer, T.; Meißner, M.
2015. Reshaping Society through Analytics, Collaboration and Decision Support. Role of Business Intelligence and Social Media. Ed.: L. Iyer, 161-173, Springer, Berlin. doi:10.1007/978-3-319-11575-7
An Optimized Design of Choice Experiments: A New Approach for Studying Decision Behavior in Choice Task Experiments.
Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Bonabeau, E.; Yamamoto, K.
2015. Journal of behavioral decision making, 28 (3), 262-280. doi:10.1002/bdm.1847
2014
Important Product Features of Mobile Decision Support Systems for In-Store Purchase Decisions: A User-Perspective Taking into Account Different Purchase Situations.
Huschens, M.; Pfeiffer, J.; Pfeiffer, T.
2014. Multikonferenz Wirtschaftsinformatik (MKWI), Paderborn, Germany, 26.-28. Februar 2014. Ed.: D. Kundisch, 1847-1859, Universität Paderborn, Paderborn
Identifying Goal-oriented and Explorative Information Search Patterns.
Pfeiffer, J.; Prosiegel, J.; Meißner, M.; Pfeiffer, T.
2014. Gmunden Retreat on NeuroIS 2014, Gmunden, Austria, 05.-07.06.2014. Ed.: F. Davis, 23-25
Integrating Keyword Advertising and Dynamic Pricing for an online market place.
Goertz, T.; Pfeiffer, J.; Schmidt, H.; Rothlauf, F.
2014. Operations Research Proceedings 2013 : Selected Papers of the International Conference on Operations Research, OR2013, September 3-6, 2013. Ed.: D. Huisman, 145-151, Springer, Berlin. doi:10.1007/978-3-319-07001-8_20
On the Influence of Context-based Complexity on Information Search Patterns: An Individual Perspective.
Pfeiffer, J.; Meißner, M.; Brandstätter, E.; Riedl, R.; Decker, R.; Rothlauf, F.
2014. Journal of Neuroscience, Psychology and Economics, 7 (2), 103-124. doi:10.1037/npe0000021
2013
Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer-interaction.
Meißner, M.; Pfeiffer, J.; Pfeiffer, T.
2013. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Bielefeld, Germany. 24.-25. Oktober 2013. Ed.: T. Pfeiffer, 10-13, Universtiät Bielefeld, Bielefeld. doi:10.2390/biecoll-saga2013_3
Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale.
Pfeiffer, T.; Pfeiffer, J.; Meißner, M.
2013. Proceedings of the Gmunden Retreat on NeuroIS 2013, Gmunden, Austria, 01.06 – 04-06.2013. Ed.: F. Davis, 3
A Low-Effort Recommendation System with High Accuracy: A New Approach with Ranked Pareto-Fronts.
Pfeiffer, J.; Scholz, M.
2013. Business and Information Systems Engineering, 5 (6), 397-408. doi:10.1007/s12599-013-0295-z
2012
Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines.
Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
2012. Zeitschrift für Betriebswirtschaft : Journal of Business Economics, 82 (4), 25-46
Social influence in recommendation agents: Creating synergies between multiple recommendation sources for online purchases.
Pfeiffer, J.; Benbasat, I.
2012. ECIS 2012 - Proceedings of the 20th European Conference on Information Systems, Barcelona; Spain; 10 June 2012 through 13 June 2012, 99, Association for Information Systems, Atlanta
2011
Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines.
Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
2011. Theory-guided modeling and empiricism in information systems research. Ed.: A. Heinzl, 145-173, Physica-Verlag, Heidelberg. doi:10.1007/978-3-7908-2781-1_8
2010
A Theory-Based Approach for a Modular System of Interactive Decision Aids.
Pfeiffer, J.; Vogel, F.; Stumpf, S.; Kiltz, C.
2010. Proceedings of the Sixteenth Americas Conference on Information Systems (AMCIS 2010 ), Lima, Peru, August 12-15, 2010
Interaktive Entscheidungshilfen.
Pfeiffer, J.
2010. Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung. Hrsg.: J. Becker, 105-123, Springer, Berlin
Ein empirischer Vergleich der Prozessaufzeichnungsmethoden: Mouselab und Eyetracking bei Praeferenzmessungen mittels Choice-based Conjoint Analyse.
Meißner, M.; Decker, R.; Pfeiffer, J.
2010. Marketing : Zeitschrift für Forschung und Praxis (ZFP), 32 (3), 133-143
2009
A genetic algorithm for analyzing choice behavior with mixed decision strategies.
Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Yamamoto, K.
2009. Proceedings of the 11th Annual conference on Genetic and evolutionary computation. Ed.: F. rothlauf, 1585-1592, ACM, New York (NY). doi:10.1145/1569901.1570113
On the Relationship between Interactive Decision Aids and Decision Strategies: A Theoretical Analysis.
Pfeiffer, J.; Riedl, R.; Rothlauf, F.
2009. Proceedings of the 9th International Conference on Business Informatics, Wien, 25.-27. Februar 2009. Ed.: H.R. Hansen, 161-176